Heritage rebuild · Painting & decorating
Gillet Painting & Decorating
Two decades of project history, finally organized into a site where the quality of the work can speak.
Independent studio · Niagara, Ontario
Websites first. Growth when it makes sense.
Business websites for the Niagara Region.
You do good work. Your website should make that obvious. We build focused $999 business websites, keep them running for $149/month, and take on SEO and content work when there is a real opportunity.
$0 to confirm fit. $499 kickoff. $500 at final preview.
Not an agency template.
Small scope. Serious foundations.
$999CAD + HST
Up to 5 core pages · Responsive build · Search-ready basics
Niagara Region SEO & growth
A website is the foundation. Search is the next decision.
Search engine optimization in Niagara: local, technical and AI search, copy and media, scoped when a real problem exists.
Explore Niagara SEOLocal people, direct access.
Jesse Monette & Leandro Álvarez.
Clear scope. Your website.
No 12-month Care lock-in. No ranking guarantees.
01 / Selected work
The work is the proof.
Custom trades · St. Catharines
Niagara Stairs
A new Next.js site. Eight distinct service pages. A clearer route from local search to a skilled Lakeshore Road workshop.
Read the full story & methodObserved results / May 7 to Aug 15, 2026
221
organic clicks
5,993
search impressions
45/60
monitored queries in positions 1 to 3
3.69%
click-through rate
A defined 60-query set, not all searches. Not a forecast.
Ecommerce launch · Specialty retail
The Art Cave
A search-ready store for a specialist maker. 490 impressions across 88 queries in its first 33 days.
Custom projects, not the $999 scope. Photographs from client projects and screenshots of live client sites.
02 / What we do
Four services,
one small team.
One independent studio, four connected disciplines. A fixed price when the scope is clear. A separate proposal when the job needs more.
01, Build
The Standard
Website.
$999
CAD + HST
One fixed scope
- Up to 5 core pages
- Mobile-ready build
- Basic copy assembly
- Technical SEO basics
02, Operate
After launch,
we stay with it.
$149
CAD / month + HST
Optional Website Care
Managed hosting, monitoring, security, backups and updates. Search Console observation, not an SEO retainer in disguise.
90 days, then month-to-month.
See what $149/month website maintenance covers03, Grow
Found for
the right reasons.
Local SEO, technical fixes, paid diagnostic audits and AI search optimization. Find the constraint, agree the work, measure what changes.
Explore Niagara SEO services04, Tell your story
Original writing,
photos and video.
Original research, decision-focused writing and on-location media. Show your people, your process and why the work matters.
Explore content services
03 / Evidence before expansion
A 90-day method
built on evidence.
Good SEO is a sequence of defensible decisions, not a package of promised positions.
Days 1 to 15 / Understand
A baseline, not a best guess.
- Map queries to the pages appearing for them
- Inspect mobile rendering, indexation and canonicals
- Separate technical faults from content gaps
Days 16 to 45 / Make it better
Ship the work that matters first.
- Fix the highest-impact technical constraints
- Connect useful guides to the right service pages
- Clarify page intent, local detail and decision-making copy
Days 46 to 90 / Check the change
Compare, learn, then decide.
- Compare equivalent periods and device segments
- Review clicks, relevant queries and inquiry quality
- Expand regional content only where real detail exists
The decision trail
Process illustrationWhat is actually holding the site back?
Evidence
What we can observe
Interpretation
What we still need to test
Your deliverable
Evidence & priority brief
Multiple URLs appearing for a query are a reason to investigate, not proof of a penalty.
04 / Rooted in the region
Local detail,
not just local keywords.
Grimsby is not Niagara Falls. A contractor’s customer is not a weekend visitor. We start with the places that actually connect.
Local SEO in Niagara
Our home. Your market.
Niagara, Ontario.
12 municipalities. One considered approach.
St. Catharines
Home of Niagara Stairs on Lakeshore Road. Real workshop context, not borrowed local proof.
St. Catharines SEOA dedicated town page needs distinct services, projects and local detail. Otherwise, we consolidate. No imaginary offices. No twelve-page copy-and-paste exercise.
05 / A small team, on purpose
The people you meet
do the work.
No account-manager handoff. You deal directly with the people responsible.
Meet NiagaraSEO
Jesse Monette
Founder · Search strategy & copy
Finds the questions customers ask. Turns the answers into a clear structure and useful writing.
Leandro Álvarez
Digital Director · Web & visual content
Builds the technical foundation and produces photography and video that show the business as it is.
Based in Niagara. Clear scope, no guarantees.
06 / Field notes
Guides to read before
you hire anyone.
Website decisions
What should a small business website cost?
The scope decisions behind the price, and when a $999 build is enough.
Read the Niagara website cost guideAI search · 8 min
AI Search and GEO: What a Business Can Actually Control
Better sources, consistent entities and a repeatable measurement method.
Local SEO · 9 min
Multi-City SEO Without Doorway Pages
Regional reach without twelve near-identical town pages.
Technical SEO · 7 min
Technical SEO Pitfalls in Small Business Websites
The quiet issues worth checking before investing in more traffic.
07 / Your next move
You might not
need a new website.
Start with where the business is, not with what an agency wants to sell.
There are three ways to start. Getting in touch costs nothing and does not require a call.
The $999 Standard Website. Up to five core pages with the facts assembled into clear copy. $0 to confirm fit, $499 to start and $500 after the final preview.
Check my fit for $999 Read the full scope firstA Free Website Review, written by Jesse and Leandro and delivered by email. Keep it, fix it, replace it, work on SEO, or do nothing right now.
No automated hundred-item PDF. No sales call.
Get my free reviewA paid scoped audit, multi-service rebuild, regional SEO, AI search, original writing or on-location media. We agree deliverables and price before the work begins.
Talk about a custom scope Or explore paid SEO auditsQuestions before you start
Common questions.
Is $999 really the price?
Yes, when the project fits the Standard Website scope: up to five core pages, one primary business, no ecommerce or custom application. The price is $999 CAD plus 13% HST. If your project needs more, we tell you before any payment and quote it separately rather than adding to the bill later.
When do I pay?
Nothing is paid when you send your details. If the project fits, $499 books the production week and starts the intake. The remaining $500 is due at final preview, after you have reviewed the complete site and before we publish it to your domain.
Do I have to sign up for Website Care?
No. Website Care is optional at $149/month. If you choose it, it runs for an initial 90 days and then month-to-month with 30 days' notice. There is no 12-month website contract.
Do I have to write all the content?
No. You give us the facts only you know: what you do, where you work, who you serve and what customers should do next. We assemble that into clear website copy. Long-form copywriting and SEO content campaigns are separate Growth work.
Will the website show up on Google?
Every Standard Website includes technical SEO foundations: clean structure, metadata, sitemap, basic structured data, Search Console setup and indexation. That makes the site properly discoverable. Nobody can guarantee rankings, and ongoing SEO work is scoped separately when there is a reason for it.
Who owns the website?
Your client-specific website materials, business content, domain, business data and accounts remain yours. Niagara SEO keeps its reusable design systems, shared components and internal tooling, as described in the Terms of Service.
The $999 Standard Website
Need a better website?
Start with the $999 product.
Start with the $999 Standard Website. We confirm scope before any money changes hands. $499 at kickoff, $500 after the finished preview. CAD, plus 13% HST.